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For my web site I use WordPress.org with Divi theme by Elegant themes. I do not know how write code, and I would not describe myself as super tech savvy. At first, I was hesitant about moving my site from Squarespace to WordPress because of my lack of technial ability, but with Divi theme, it is so easy! I built my entire web site myself in a matter of a couple of days! So if you want the flexibility and ownership of a WordPress site, but, like me, leery of tech, check out Divi theme.
Calendar & Appointment Setting
AcuityScheduling is an amazing tool I use to book all of my appointments. It syncs with my google calendar as well as other apps that I use for my business.
Bookkeeping & Invoices
Freshbooks helps me keep my business finances in order. It has so many amazing features, you’ll have to check out for yourself. They offer the first 30 days free!